Monday, June 30, 2025

The third installment of the popular series! New edition of Shohei Ohtani bottles for summer 2025 are now available!

Following the limited release of the “Oi Ocha Shohei Ohtani Bottle” (2025 Summer edition) will feature designs capturing Ohtani’s dynamic playing styles of pitching, batting, and running. The series will be available across 12 beverage products. A portion of the sales of the Shohei Ohtani Bottle will be used for the activities of “Green Tea for Good,” a social contribution project launched last year with Ohtani

Thursday, June 26, 2025

The second year of Green Tea for Good kicks off with a project called “Make the World BeauTEAful with Tea,” which promotes trash collection and sorting, together with Hanamaki Higashi High School, the alma mater of Shohei Ohtani!

As part of the “Green Tea for Good” initiative, the second installment of the litter collection campaign “Make the World BeauTEAful with Tea,” launched in March 2025, will be held on Thursday, June 26, 2025, together with all the students of Hanamaki Higashi High School. ※Please refrain from contacting the City of Hanamaki or Hanamaki Gakuin Educational Institution, Hanamaki Higashi High School, regarding this event.

Thursday, June 26, 2025

Vending machines selling the 2025 summer edition of Oi Ocha Shohei Ohtani Bottles will be installed around Hanamaki Higashi High School, Ohtani’s alma mater prior to its release!

To commemorate the release of the Shohei Ohtani bottle, a “Shohei Ohtani Bottle Vending Machine” wrapped in Ohtani's design will appear at Hanamaki Higashi High School, the alma mater of Ohtani on Thursday, June 26th prior to the release. It will also be installed at Tokyo Monorail Haneda Terminal 3 Station and Toei Mita Line Suidobashi Station.

Tuesday, June 24, 2025

”Green Tea For Good”, a project with Ohtani, enters its second year

Now in its second year, “Green Tea for Good” continues its activities under the slogan “Making the World Beautiful with Green Tea”. This year as well, together with our global ambassador Shohei Ohtani, we will expand the reach of our global social contribution project, “Green Tea for Good,” starting from Ohtani’s hometown of Iwate Prefecture and extending both across Japan and abroad.

Tuesday, October 1, 2024

Leaf-based products featuring Ohtani in Japanese traditional clothing released

A limited number of 12 types of leaf-based convenience products including tea bags featuring a new visual of Ohtani in Japanese traditional clothing are released. As part of the social contribution project "Green Tea for Good" that we are working on with Ohtani, a portion of the sales of these products will be used for conservation activities in Japan and overseas.

Thursday, September 19, 2024

Ohtani in Japanese traditional clothing! “Green Tea for Family” launches.

A new tradition of gifting tea to someone special, "Green Tea for Family", launches. From September 23, "【Give the gift of tea to your loved ones】campaign”, sending the gift of tea and a message, starts. Life-sized cutout of Shohei Ohtani in Japanese traditional clothing appears in all 47 prefectures of the counry from October 1, ‘Japanese Tea Day’ established by ITO EN.

Monday, July 15, 2024

The only store in the world! “NewDays Shinjuku South Exit Central ” completely wrapped in “recycled paper made of used tea leaves”

"NewDays Shinjuku South Exit Central" will be completely wrapped in "recycled paper made of used tea leaves". This is an unique initiative, limited to only one store in the world. The wrapping is "recycled paper made of used tea leaves" through Ito En's "Used Tea Leaves Recycling System".

Monday, July 15, 2024

The world’s first outdoor advertisement utilizing “recycled paper made of used tea leaves”! Located at Shinjuku-sanchome Station. Limited distribution of “Green Tea for Good promotion cards” fearturing Shohei Ohtani will be available!

As a world-first initiative, an outdoor advertisement using "recycled paper made of used tea leaves" will be displayed at Shinjuku-sanchome Station. Furthermore, a limited quantity of "Green Tea for Good promotion cards" will be distributed.

Saturday, July 13, 2024

An advertisement of the project “Green Tea for Good” with Shohei Ohtani will be published in Nikkei.

Following its appearance in the Financial Times, the advertisement of the "Green Tea for Good" project with Shohei Ohtani will be published in Nikkei.

Friday, July 12, 2024

An advertisement for the joint project “Green Tea for Good” with Shohei Ohtani will be published in the Financial Times across 62 countries and areas.

The promotional visual for the "Green Tea for Good" project featuring Shohei Ohtani will be published in the Financial Times. It is available in 62 countries and areas!

Monday, July 8, 2024

Ohtani Shohei Bottle” is now available for a limited time!

"Shohei Ohtani Bottle," featuring Shohei Ohtani on the Oi Ocha packaging, is available for a limited time! Sales has started across Japan on Monday, July 8, 2024, with overseas sales to follow sequentially. A portion of the proceeds will be used for the social contribution initiative "Green Tea for Good."